Deepzang: the digital propaganda front in China’s Tibet narrative

1 month ago

Chinese state media reported extensively on March 16 regarding the launch of Deepzang, a Tibetan large language model ostensibly intended to provide “an authentic platform for global users seeking to learn about Tibetan culture, history, and politics.” Its stated purpose is to “prevent the dissemination of distorted ideologies and values.” In reality, Deepzang serves as a vehicle to effectively position Chinese state-controlled artificial intelligence (AI) as the authoritative voice, propagating the party-state’s position and propaganda to entrench China’s narrative on Tibet. The very name DeepZang feeds into the CCP strategy of Sinicization by including the Chinese term “Zang” for Tibet rather than using the Tibetan term “Bod.”

Content analysis of Deepzang

The functions of the party-state’s propaganda have remained constant for decades, although the delivery mechanisms have changed over time. China has fully embraced the age of AI technology, and Deepzang is the ...

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