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Inspired by Brainy Monkey’s reporting on Columbia Sportswear’s bold new “flat Earth” challenge, Tsering Passang explores how Tim Boyle’s headline-grabbing dare offers an unexpected opportunity to shine a brighter light on Tibet. What begins as a playful marketing stunt becomes, in this reflection, a doorway to a far more urgent story – the story of a people, a culture, and a homeland whose truths still struggle to be seen, told, and heard on the world stage.
Every now and then, a news story pops up that is amusing on the surface but revealing at a deeper level.
Recently, Tim Boyle, the billionaire CEO of Columbia Sportswear, made headlines by offering his entire three-billion-dollar company to...
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