Watchmaker Swatch apologises for ‘slanted eyes’ ad after China social media uproar

8 months ago

Watchmaker Swatch has pulled an ad featuring a model pulling the corner of his eyes following a backlash on Chinese social media.

As calls for a boycott escalated, Swatch apologised and said it had “taken note of the recent concerns regarding the portrayal of a model,” according a statement.

Watchmaker Swatch has pulled an ad featuring a model pulling the corner of his eyes following a backlash on Chinese social media.

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